Jewellery
4 mins
May 12, 2025

Our Team

Lynn Jordan – Head of Jewellery Strategy and Innovation at SBS Insurance Services

Welcome to the world of jewellery — where passion meets precision, and every piece tells a story. 
 

I’m Lynn Jordan, and I’ve spent over four decades immersed in this extraordinary industry. From hands-on bench work and boutique retail management to my long-standing consultancy with the Birmingham Assay Office, jewellery has shaped my life, my craft, and my commitment to care. 

 

At SBS, that commitment continues — helping people recover what truly matters after the unthinkable happens. 

 

My background is rooted in traditional craftsmanship and expert valuation. I’ve managed prestigious county jewellers in Cheshire, advised clients across the UK, and worked extensively in the insurance sector, supporting both pre- and post-loss jewellery claims. This blend of experience gives me a unique perspective on what jewellery means — not just in value, but in sentiment, memory, and personal meaning. 

 

My professional journey has always been underpinned by a deep commitment to learning — not just from experience, but through formal study. Over the years, I’ve been fortunate to gain specialist qualifications in gemmology, diamond grading, and traditional jewellery making. I hold fellowships with respected institutions such as the Institute of Registered Valuers and the National Association of Goldsmiths, and I’ve earned credentials from the Gemmological Association of Great Britain and City & Guilds. These have helped me combine practical skill with technical accuracy — vital in both valuation and the delicate art of restoring what’s been lost. 

Through this blog, I’ll be sharing stories, ideas, and updates that sit at the intersection of craftsmanship and claims — from evolving trends in jewellery and watchmaking to how SBS helps restore what was lost. I hope it brings you closer to the fascinating, ever-changing world of jewellery — and the care SBS put into every claim we handle. 

Always inspired by the art of jewellery, 
Lynn 

Lynn Jordan
Jewellery